Why does the PS Store say "Unavailable in your region"?

[neonkoala]

I installed the PS Store this morning but I can't use it as it says "Unavailable in your region". I'm in the UK so surely the PS Store is available, especially as the app got pushed to the device?

Is there an ETA on when this will be fixed?

[@1683640600027655]

Hi Silver-eye. I have the same problem.  The solution is waiting, and waiting, and maybe waiting a little more.

It would be nice if Sony could explain why they are providing expensive hardware in countries where they do not offer the online services to go with it, and what they are planning to do about it.

I have seen requests on the playstation blog for video store on PSN too and the response is slways the same - it will bet might be available soon, technical issues.

I don't I think there could be many technical issues involved is providing an online service to additional  Eurozone countries.